What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Boots Opticians, Fareham

Whether you need an eye test or want to pick up some new glasses or contact lenses, Boots Opticians is the place to go. With more than 600 branches across the UK, you're sure to find one close to you. We pride ourselves on our premium level of service and clinical care standards, so when you visit Boots Opticians, you'll know that you're in safe hands.

24 April 2014
South East
Care, Health, Retail
Local Alliances:
Hampshire Dementia Action Alliance

1. Action Plan

How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?  

As well as providing eye tests, glasses and contact lenses, we stock all the products you need to take care of your eyes and glasses. Whether you're suffering from eye conditions such as dry eye, red eye or sore, tired eyes, you'll find all the information and solutions you need in our eye health section.

We will look to train all staff in dementia awareness. Take an active part in the setting up  of Fareham Dementia Friendly High Street. Encourage a member of staff to be Dementia ambassador  with the goal of improving the quality of life of people with dementia and their carers by creating a supportive environment in store and within our community so they can retain a sense of belonging to our high street and continue to use it

What are the challenges to delivering these outcomes from the perspective of your organisation?  

Challenges are mainly around time for training with regard the dementia friendly high street scheme however we kept aims achievable.

2. Actions

  • Submit a Dementia Ambassador, who has the ability and opportunity to influence others and is willing to use that influence to promote the interests of people with dementia and dementia friendly communities

    Ambassador actions will be:  

    • Promoting dementia awareness and dementia friendly communities within our organisations and amongst their wider network
    • Encouraging other branches in  our organisation or group (if appropriate) to join the Hampshire Dementia Action Alliance
    • Being enthusiastic about and supportive of people with dementia
    • Promoting inclusiveness
    • Promoting early diagnosis
    • Acting as a spokesperson as and when opportunities arise (not compulsory)
    • Influencing others 
  • We can also encourage our key partners to be aware of the growing numbers of people with dementia in our Group and to consider how they can improve the services they offer

    We will liaise with sister branches in the centre and try and influence others in the locality

  • We plan to change signage to the type recommended for those with Dementia

    We will be using those with pictures/upper case and lower case letters

    Initial Scoping
  • Have a willingness to respond to the individual’s needs and help/support them when we can and it is reasonable for us to do so

    We are aware of signposting options for people with Dementia and action those in line with demand

    Initial Scoping
  • Improving staff awareness and understanding of dementia, thereby having a good customer service ethos and training for our staff.

    Complete Dementia Friends sessions with relevant employees

  • Improve the Skills of the Dementia Care Workforce

    We will improve the skills of the dementia care workforce by developing and delivering high quality education programmes to staff across a range of dementia care settings and through the use of our approved trainer scheme.


    2013 Q4 - new member