Shackletons Ltd

At Shackletons we don’t just design and manufacture furniture. We create comfort. We believe that everyone who uses our furniture deserves to sit comfortably. They’ve earned it. They’ve lived long lives full of memories, and all helped, in their own way, to shape the world we live in. They may have fought, suffered hardship or taken great risks. All for us. As our customers, we want you to be reassured that you’re buying the best furniture for the very special people in your care.

7 July 2014
Yorkshire and Humber
Local Alliances:
Yorkshire & Humber Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Shackletons recognise that everyone engages with furniture differently; especially people with dementia. Reflected in the design and manufacturing process are considerations aimed at the needs and experience of such users.

Working hand-in-hand with care homes, locally and nationally, Shackletons strive to provide comfort, ease of mobility, safety and freedom through their products.

Supporting independent living, Shackletons provide solutions for an inclusive living environment. It allows every end user to benefit and has been borne out of significant investment in research and development.

The R&D department is constantly learning through their relationships with two Yorkshire universities who have product design and dementia specialist offerings. In addition the company engages with nationally recognised dementia trainers to help their team continue to improve the quality of life of dementia sufferers and carers.

Colours, patterns and textures of fabrics are carefully chosen to help end users easily navigate through defined areas. Colours become cues to help residents distinguish between an activity, dining or living area; removing the potential for a resident to become disorientated or frustrated. 

Heavily patterned fabrics are avoided so not to create visual confusion or even stress through misunderstanding. Seating is manufactured to the perfect height with appropriate arm supports which allow for ease of access. Poor eye-sight, impaired mobility and confusion are improved by designing an environment that assists this.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Our challenge is to ensure we are continually informed and educated on the subject of dementia. Our plan is to develop our links further with academic institutions and the care sector through consultation. We have a role in linking the public to the private sector and the service to the manufacturing industry. We are striving for dynamic relationships that see theory and R&D meeting industry needs that in-turn provide the ultimate experience for the end user. 

2. Actions

  • Research and development investment

    Furthering our on-going investment in our business we have specifically directed funds to our research and development department. We commit to continually improve the knowledge and understanding our team have regarding dementia. 

    Participating in dementia awareness courses and working hand-in-hand with Bradford’s University Dementia Group will ensure we are informed and continue to learn and develop to improve our R&D team.


    2013 - Fourth Quarter Update

    New member

  • Dementia in practice

    We will promote the creation of dementia friendly environments within care homes through promoting our service and specialisms. 

    Our sales team are currently implementing the promotion of this starting with the NEC Care Show this month.  During the exhibition our aim is to engage with care home owners and managers to understand their dementia needs. During this consultation we will promote our skills and knowledge in providing design led dementia friendly environments. 

    Beyond November we plan to continue to communicate this message through our quarterly newsletter which will be distributed to a care home database.


    2013 - Fourth Quarter Update

    New member

  • Dementia awareness

    Through the use of on and offline media we have the ability to continually raise the profile of dementia. 

    We are already delivering this and constantly promote dementia awareness through our LinkedIn, Facebook and Twitter profiles. In addition we use media relations within the care trade press and local and regional press to share key messages about the benefits of dementia inclusive environments.

    We also engage with our care home clients directly concerning dementia and have created an annual event where we help one care home develop a dementia friendly event for the day.

    Our further work will include a focus on charitable events thus aiding the fundraising side of the awareness agenda. This is still in the planning stages but we hope to raise awareness of what it is like to have dementia by organising an event in the centre of Leeds with the aim of promoting understanding and tolerance.  


    2013 - Fourth Quarter Update

    New member