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Belong is a not-for-profit care provider supporting people on their journey to live well with dementia. We achieve this by providing bespoke person-centred care and a flexible portfolio of services that can respond to the needs of the person with dementia in a way that will maintain and enhance lifestyle and well-being. Our Belong team members share a clear and positive vision for the care and support they provide, based on the Belong brand values and on understanding the needs of the person with dementia.

23 July 2019
North West
Local Alliances:
Cheshire East Dementia Action Alliance, Wigan Dementia Action Alliance, Sefton DAA

1. Action Plan

1. The National Dementia Declaration lists a number of outcomes that we are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

 Belong has been designed to deliver on the philosophy – ‘a home for life’ – to ensure continuity and well-being for people with dementia.  Our villages are designed to offer a range of services, facilities and accommodation to support a wide range of needs in different ways to suit the individual; to be flexible and adapt to the person’s needs, rather than expect them to fit around institutional practices and to help the person with dementia to remain part of the community in which they feel a sense of belonging.

 2. What are the challenges to delivering these outcomes from the perspective of your organisation?

 Our challenge is to attract the right level of public funding needed to cover the actual costs of providing a specialist built environment and to enable us to employ the best staff who are deployed in the right numbers and are developed to have the right skills and knowledge required to support the complex needs of the person with dementia. 

Member contacts


2. Actions

  • Multi-care environment that provides extended service provision

    Belong at Home is provided as part of Belong Villages’ portfolio of bespoke care and support.  Our objective is for planned and flexible care and support to be provided during the evening and / or through the night care at home or within the villages.  Experience days are provided within the villages through the Activities Facilitator with activities appropriate to the individual.  Respite care is available when there is a vacant room on a specialist dementia household.  Gym facilities are available for internal and external customers, supported by staff that have been trained to assist people with dementia.  Belong nurses provide direct nursing care for people with dementia and support for staff to enable the person to stay within their household.  Our Admiral Nurse Service provides support for the person with dementia, carers and members of the Belong Team.

  • Forging and maintaining links both within and external to Belong

    Our objective is to help staff involve our customers’ relatives and to establish wider links within the community through dementia cafes hosted in the villages, memory clinics and links with the Alzheimer’s Society and Dementia UK.  We aim to establish early links between the providers of care and the person with dementia living within the local community and to forge an enduring relationship with the person and their relatives with our Admiral Nurse Service, Experience Days, Belong at Home and carer support groups.

  • Criteria for residents ‘moving in’, ‘moving within’ and ‘moving out’ the multi-care environment

    Biographical information is used to inform the assessment and care planning processes.  To encourage family involvement, our ‘This is Me’ document is completed prior to becoming a Belong customer.  The use of assessment tools and processes to identify the person with dementia’s health care needs and to ensure appropriate and timely nursing interventions that minimise hospital admissions and avoid prolonged hospital stays and to recognise the individual’s potential by identifying individual skills / abilities and developing rehabilitative / reablement intervention strategies that promote independence and improve well-being.  The on-going assessment of needs and systemic monitoring of the residents well-being should enable appropriate and timely interventions.

  • Organisation culture and operating style

    Belong Brand Values promote person-centred ways of working and encourage a partnership relationship with customers with residents, relatives and staff participating in household meetings as equal partners.  Customer satisfaction surveys are undertaken and improvements incorporated into an action plan.  Customer care training is planned for all members of the team at Belong.  To underpin the culture of person-centred care, Belong has adopted an open and participative style that seeks to gain the commitment and involvement of customers and staff at all levels.

  • People management and leadership

    The customer’s needs are central to the Belong People Development Strategy and this promotes a culture of continuous learning and development.  Informed by and accredited within the Investors in People (IIP) framework, our objective is to meet customer needs through processes that promote and support continuous learning, service improvements and service development.  Policies and procedures are fair and equitable and appropriately involve, recognise, reward and discipline staff.  We have a system for individual and group supervision that promotes and supports effective team working.

  • Staffing structure and rota

    Training and development is on-going to ensure the staff skill mix can meet the customer’s needs.  Dedicated household / service teams have been created supported by the Practice Development Facilitator, and Lead Nurse, Dementia Champions, Admiral Nurse Service and the Lead Senior Support Worker to monitor and manage quality.

  • Staff selection

    Recruitment and selection procedures, processes and documentation have been developed for Belong that identify staff who possess the skills, attitudes and behaviours for working with people with dementia.  People with dementia are actively engaged in the assessment process.

  • Staff training and development

    Belong has a 5 year People Development Strategy designed to deliver the Brand Values and aim to provide comprehensive training to equip staff to work with new situations as they unfold over the next few years.  There will be an induction programme to include the values that underpin the philosophy and approach to working with people with dementia.  All new staff now receive a two day training course in support a person with dementia and should receive additional training to support them in their work.  Dementia Care Mapping (DCM) is to be used to identify and meet individual and team development needs.

  • Psychosocial Model of Dementia

    Our open and participative leadership style is re-enforced through recruitment, selection, induction and on-going supervision, training and development, to ensure that the team is equipped to respond to the needs of our customers.  Our assessment criteria needs to inform service specifications and individual contract agreements to ensure that staff resources and funding is sufficient to support our customers through their life journey and to prevent hospital admissions or a move to another service provider.

  • Design of Service Provision

    Our building design and layout consists of small scale domestic style specialist households within a multi-care environment.  There are opportunities for people with dementia to access other services and facilities and engage with others through supported integration, provided through Belong at Home, staffing levels and volunteers all acting as ‘companions’.