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Iceland Waterglade

Description Iceland Foods Ltd is a British supermarket chain headquartered in Deeside, Wales. It has an emphasis on the sale of frozen foods, including prepared meals and vegetables. They also sell non-frozen grocery items such as produce, meat, dairy, and dry goods. Iceland are committed to providing a superb inclusive customer service

20 August 2020
Local Alliances:
Tendring Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Providing a inclusive supported shopping experience for  the general public of Tendring . We will endeavor to provide an inclusive service for all our customers ,but will undertake extra steps to support those with dementia and their carers to make the shopping experience as stress free as possible.

We will ensure all our staff are dementia friends and understand the sunflower lanyard scheme

We also have chosen to support Alzheimers and Dementia uk as our nominated charities 

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Costs and restrictions to changing the environment

Need permission from central to include slow shopping 

COVID has had an impact on charity giving

Member website


2. Actions

  • Dementia Friends

    All staff will do the Dementia Friend awareness sessions and this will become part of any new staff induction process

    Being implemented
  • Fundraising

    we will support Dementia awareness raising and Dementia research by fundraising- Alzheimers and Dementia UK are our national charities

    Being implemented
  • Slow Shopping

    to introduce a specific time and day where we support people living with dementia by offering slow shopping

  • Sunflower lanyard

    to accept and understand when people are wearing the sunflower lanyard whet this means and support accordingly
    Being implemented