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Salford Community Leisure Ltd.

Established in October 2003 to manage leisure centres and sporting activities on behalf of the Council, we have grown into an established local community co-operative providing sport, leisure, library and cultural services. We’re owned by our members – customers, employees and local residents – who have a say in what we do and how we help local communities.

8 January 2016
North West
Arts, Children Young People and Students, Health, Local Authorities, Local DAA Members, Membership Organisations, Recreation
Local Alliances:
Salford Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Salford Community Leisure manages a wide variety of facilities and activities across the eight neighbourhood areas within Salford, including sport and leisure facilities, community centres, libraries, community use high schools, museums, arts development and the Music and Performing Arts Service. An independent legal entity, separate from Salford City Council, Salford Community Leisure is a community benefit society.SCL’s services can deliver improved outcomes relating to enabling participation in services and community life, and giving people access to information. SCL can offer a range of accessible active and cultural services for people with dementia and their carers in SCL venues and out in the community to maintain a good quality of life for as long as possible. SCL’s staff will treat all service users with dignity and respect, and strive to meet individuals’ needs. The services and programmes offered by SCL can provide access to a network of people and encourage all service users to develop new interests and skills. Information about these services is easy to find and is accessible. Visit www.salfordcommunityleisure.co.uk/policy/dementia-friendly for more information on SCL's dementia services.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

SCL seeks to encourage participation with leisure, sporting and cultural activity both within its facilities and out in the community. Reaching all parts of the community, with a limited amount of resources and staff, is a challenge. Continuous promotion and targeted engagement work is required to raise awareness of and engagement in SCL services, programmes and offers. As SCL manages a diverse range of venues and services, the ways in which these will impact on the outcomes could differ dramatically and require more in-depth service-specific training, adaptation or development.

Furthermore,inconsistencies in staff awareness of dementia may result in different experiences for members of the public accessing SCL venues and programmes. This is something that we have committed to addressing in our Action Plan, that is currently underway.

2. Actions

  • Review Signage

    Review signage in all SCL-managed venues to benefit people with dementia

    Initial Scoping

    2015 - Third Quarter Update

    The new Swinton Gateway building opened this summer, and the project team included information and guidelines on dementia friendly signage and wayfinding in their planning. Signage in many venues does not change frequently, but as it does, best practice is being built into the discussions and commissioning of new signage and other public information.

  • Accessibility

    Consult with people with dementia on the accessibility of SCL venues and offers

    Being implemented

    2015 - Third Quarter Update

    Representatives from Salford Dementia Champions Group attended Worsley Pool to conduct an audit of the venue in terms of accessibility for people living with dementia, in response to the new Dementia Friendly Swimming sessions there. The findings were interesting, with many positives, and some areas for improvement, which have been taken on board by SCL staff. A key point which came out of the visit was the importance of having a lead member of staff in place who attends each session, as a familiar face. This has been carried across to the 3 other pools at which these sessions have been launched, with a main point of contact for the session at each venue.

  • Dementia Awareness

    Deliver Dementia Friends sessions for customer facing staff at all venues. Scope Dementia Awareness training opportunities for visitors services/front of house teams at all sites

    Being implemented

    2015 - Fourth Quarter Update

    Dementia Friends sessions continue to be delivered for staff across SCL's facilities. To date, over 120 staff have completed a Dementia Friends session through SCL's Dementia Lead, meaning all Heritage Services and Libraries staff are now Dementia Friends.

    2014 - Third Quarter Update

    Dementia Friends sessions have been delivered to all front of house staff at heritage venues. Dates for sessions for library staff are being planned now. 41 Dementia Friends made so far.

  • Programmes for people with dementia and carers

    Scope feasibility of new programmes targeted specifically at people with dementia and their carers, that are venue-appropriate. This action is in furtherance of our staff monitoring whether by talking about sports, any of their clients express an interest in being more physically active. The project will then be able to signpost them into existing programmes, or look into setting new ones up to meet this need


    2015 - Fourth Quarter Update

    Salford Community Leisure recieved funding from Salford Clinical Commissioning Group's Innovation Fund and The Booth Charities during the summer of 2015 to deliver Salford Sporting Memories, in partnership with Sporting Memories Network. SCL are working with 13 care homes, schemes, day centres and community venues in Salford to train their staff to deliver sports-based reminsicence sessions with their clients, specifically people who have dementia, mild mental health problems, or who are at risk of social isolation or loneliness. These sessions will be evaluated over the course of the project, which finishes in the summer of 2016. Staff are also monitoring whether by talking about sports, any of their clients express an interest in being more physically active. The project will then be able to signpost them into existing programmes, or look into setting new ones up to meet this need. Local partners, including professional sports teams, are also involved through visiting groups to give talks, and providing tickets to sports fixtures, to encourage more social events and new experiences.

    2015 - Third Quarter Update

    SCL has launched Salford's first Dementia Friendly Swimming programme based at Worsley Pool. Starting during the summer of 2015, it has seen great success, with positive feedback coming from participants. This programme will now be rolled out across 3 other pools run by SCL in Salford, to ensure people living with dementia from across the city have access to swimming in an inclusive, safe environment. To watch a short film about these sessions visit http://www.salfordcommunityleisure.co.uk/policy/dementia-friendly


    2015 - Second Quarter Update

    Salford Museum and Art Gallery has launched ArtBox, a new loan service of creative resources designed specifically for people living with dementia. These resources come complete with materials and instructions for 12 separate activities, which range from creaive writing and drama to visual art and movement. No prior experience is requires, and boxes can be borrowed within Salford free of charge. The themes of the 4 boxes are: Afternoon Tea, Adventures, The Great Outdoors and Sports Day. A new training session has been developed alongside this for care staff and professionals, to introduce techniques for creative activities for dementia, and the importance of giving people the opportunity to be creative and use their imagination in the moment, rather than focusing on memory.

  • Promotion of programmes

    Continue to promote within the care sector SCL's existing programmes relating to dementia e.g. Salford Museum & Art Gallery's Memories Matter reminiscence loans service, toolkit and training sessions and Libraries' dementia reading groups.

  • Raise awareness of services and overcome barriers

    Continue to promote the use of SCL venues and services for people with dementia to visit and participate in, and work with care sector to overcome potential barriers to visits to the museum.