What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Preparing 4 Care

We offer a free online service which includes the Personal Reference Guide, this is an opportunity for an individual to record their wishes and preferences surrounding key aspects of their life. This information is carried with them through their journey into care and can then be used by care professionals to build Person-Centred Care plans should an individual’s ability to communicate for themselves diminish. We also offer an information Hub for a number of conditions including Dementia as well as a directory of care related services. We are the linked to the Virtual Dementia Tour ( we are 50% owned by them) and are therefore able to link our own service with the work they do.

21 January 2020
Care, Health, Communication, Voluntary
Local Alliances:
Braintree District Dementia Action Alliance , Colchester Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Our service offers individuals, their families and their loved ones peace of mind that wishes and preferences have been recorded thus ensuring that if someone requires care in the future their voice is always heard.  The information contained within the Personal Reference Guide can be used by Care providers as a key building block when formulating person centred care,  based on the wishes of the individual themselves and not assumptions from others. 

As a group we are able to support with volunteering within the community and already work with a number of organisations with fundraising, Dementia awareness focus groups and training. 

We are a new organisation and as such we need to make people aware of our service and the benefit we can bring around Dementia Care.


Member website


2. Actions

  • Increase awareness of our service

    We have a strong marketing plan in place which involve a number of social media campaigns. We are also reaching out to various organisations linked to Dementia Care with the intention of playing an active role in forums and focus groups to help shape the future of Person-Centred Care.  We will attend appropriate events to promote our own service whilst also learning from others what tools they need to deliver Person Centred Care.

    We have a number or articles published in national trade publications and will continue to use this medium to grow awareness of our service.


    2020 - First Quarter Update

    New Member Action

  • Increase Dementia Awareness

    Our staff have enrolled on to a Dementia Care - Level 2 Course to increase our knowledge. We have also attended the Virtual Dementia Tour to give an insight as to what it feels like to live with daily activities of someone with Dementia. Staff are keen to become involved in learning more through experience as well as classroom based knowledge.      


    2020 - First Quarter Update

    New Member Action

  • Coming Together as a Community - Volunteering

    As a company we are now in a position to be able to offer our time to give something back to the community to help with fundraising events, activities and generally supporting local communities. We have already began this initiative in December by volunteering a day at a local care home to support the residents with activities, spending time and supporting the staff with tasks. We do have some other events planned to support the community.


    2020 - First Quarter Update

    New Member Action