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Affinity Water

Affinity Water The largest water-only supplier in the UK, providing 900 million litres of water each day to a population of more than 3.6 million people.

7 November 2019
East of England
Local Alliances:
Welwyn Hatfield Dementia Action Alliance (WHDAA)

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Water is an essential service and the provision of these services to customers in vulnerable situations is vital.

We aim to become a dementia-friendly utility company and help people in doing the things that want to do, while being supported to do so for as long as possible. 

We aim to do this by training our staff to be aware of the impact of dementia through the Dementia Friends programme. 

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

We want to learn from professionals in the Dementia alliance to ensure that we do not create unnecessary barriers and difficulties through our processes and procedures and to help us understand how we can better support people affected by dementia so they can live and participate in the local community. 



Member website


2. Actions


    We are planning on working with one of our partners, Herts and Middlesex Wildlife trust who manage our external sites to create Dementia Friendly wildlife events in 2020. 

    Nature improves mental and physical health by keeping people active and helping people living with dementia to relax. The therapeutic benefits of  being outdoors is unrivalled. Nature is a pastime enjoyed by all and can help to reduce social isolation.

    Initial Scoping

    We currently have 85 Dementia Friends created through dementia friends sessions delivered by our champion. 

    We now have a elearning of Dementia Friends which will be rolled out company wide. 


    We aim to promote the Priority Services register to people with dementia and carers.

    This will ensure that we are aware of households that may require extra support during a supply interruption.

    We also would like to promote information from our utility partners on support available such as locking gas cooker valve leaflets through messaging, events and partners.