Content Connective supports businesses and organisations looking to think like publishers to create customer-focused storytelling and communications both internally and externally. Founded by former EDP journalist and business editor Shaun Lowthorpe, services include content writing, strategy, and training and we mentor and support in-house content creators for businesses seeking to build the capacity to source and produce compelling content themselves.
- 3 April 2020
- East of England
- Businesses and shops, Charity, Children Young People and Students, Hospitality, Other
- Local Alliances:
- Norwich City Dementia Action Alliance
1. Action Plan
1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?
We work with a number of businesses and organisations to create and deliver content for a wide range of audiences.
As an organisation we pledge for our staff to become dementia friends, and to take training on using appropriate language when describing dementia in our own publicity and marketing materials
Similarly where delivering training and working with clients who are seeking to work in this area we pledge to make sure our training materials comply with this language, and that we explain why we are supporting this initiative.
We also pledge to become involved in networks or like-minded businesses and organisations to support this work.
2. What are the challenges to delivering these outcomes from the perspective of your organisation?
Our challenges will be around raising awareness of understanding of dementia among our own staff and also among partner clients, and creating policies and materials to support this
Equally as a small organisation we need to create time to support partner organisations in their work.
Dementia friendly materials
We ensure our training materials are dementia friendly and the use of appropriate language when describing dementia in our own publicity and marketing materials.
Join the local dementia alliance
We pledge to become involved in networks or like-minded businesses and organisations to support the Norwich City Dementia Action Alliance.
- Initial Scoping
Dementia Friends Programme
We pledge for our staff to become dementia friends.