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Virgin Money Norwich

Virgin Money, Banking with a difference.

25 September 2019
East of England
Businesses and shops, Finance
Local Alliances:
Norwich City Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

We want our lounges and stores to be welcoming places for people with dementia and their families. Being part of the Norwich Alliance and supporting our staff to become "Dementia Friends" will help us with that and enable people living with the condiition to continue day-to-day activities, for as long as possible. 

Our lounges are also a gathering place, so awareness of dementia and helping our customers know we are a place in the community that understands is important. 

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Supporting our staff in Dementia Friends session, as we do not have an in-house Dementia Champion. We also operate shifts, which will be a challenge to bring everyone together. We will look to work with other local organisation to provide this support. 

2. Actions

  • To join the Dementia Friendly Norwich campaign to show our support in making Norwich an inclusive city.

    We will promote our support of the Dementia Friendly Norwich campagin to make our customers aware. 

  • Lounge staff to become “Dementia Friends” and for this to be a standard part of our staff induction programme.

    We will support our staff to become dementia friends, to help them understand the types of dementia and how they can support people in the community. 

    Being implemented
  • Make the Lounge available to charities and community organisations to support dementia inclusive activities and fundraising for local causes.

    Part of the Lounges community engagement is opening our doors to charities and good causes to help them meet, raise awareness and fundraise.