Exeter Dementia Action Alliance (EDAA)



The Exeter Alliance was established towards the end of 2014..

Gina Awad - a volunteer Dementia Friends Champion - began delivering information sessions across the community in April 2014 and noticed a need for increased awareness and coordinated services. This led to the creation of the Alliance in December 2014.

All alliance members are asked to sign a declaration committing them to the aims of the National Dementia Action Alliance, and to work towards developing an action plan to achieve these aims. These plans will be updated annually. 

Our Aims

  • To reduce the stigma and misconceptions of dementia by raising local awareness
  • To offer regular dementia information sessions both privately for organisations as well as for the public. Additionally inspiring larger organisations to encourage an employee to attend the Dementia Friends Champion free training day to enable the initiative to be driven forward 
  • To promote an inclusive community, offering empowerment to those with dementia and their carers.
  • To encourage youth engagement work with schools and link in with Care Homes providing essential intergenerational connections
  • To gain support from local services and businesses enabling small changes that will make big differences in the community.

Our Achievements in 2017

  • Ended the year with 62 organisational members 
  • Exeter Picturehouse has continued to offer regular Dementia Friendly Screenings 
  • Continued to roll out a GP Dementia Friendly pocket resource guide in partnership with Healthwatch Devon
  • Continued to roll out dementia-friendly toilet signs across the city and beyond as requested 
  • Held a successful partnership and awareness event at Stephens and Scown including the wonderful Tony Husband
  • Dementia Friendly awareness match day at Exeter Chiefs
  • Attended events countywide to share the work of the alliance and inspire others
  • Continuing partnership with Exeter City Council
  • Partnered Muddifords Court on a very successful Fun Run/family event to raise awareness and funds

Our Objectives for 2018

  • To continue raising dementia awareness across the city and reducing misconceptions with existing and new member organisations
  • Manage, support and inspire our current members to update their action plans 
  • Achieve charitable status
  • Continue to grow sustainably
  • Obtain support from people living with dementia and their care partners to inform our work in the community. This will identify barriers to inclusion 
  • Recruit a small number of committed volunteers to drive the alliance work forward
  • Produce seasonal newsletter 
  • Delivery of Dementia Friends Sessions and encourage others to become Dementia Friends
  • Raise up new Champions as part of membership action plans
  • Attend local events with a focus on Dementia Action Week (21st-27th May)
  • Second Members event to be hosted by Stephens Scown 
  • Selected to be a beneficiary of the Women Can Marathon - one of four in total - www.womencan.co.uk