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Exeter Dementia Action Alliance (EDAA)



The Exeter Alliance was established towards the end of 2014.

Gina Awad - a volunteer Dementia Friends Champion - began delivering information sessions across the community in April 2014 and noticed a need for increased awareness and coordinated services. This led to the creation of the Alliance in December 2014.

Gina was awarded Dementia Champion of the Year in 2016 at the National Dementia Friendly Awards and honoured in the Queens Birthday List with a British Empire Medal for her Voluntary Services to people living with dementia in Devon

All Alliance members are asked to sign a declaration committing them to the aims of the National Dementia Action Alliance, and to work towards developing an action plan to achieve these aims. These plans will be updated annually. 

Our Aims

  • To reduce the stigma and misconceptions of dementia by raising local awareness
  • To offer regular dementia information sessions both privately for organisations as well as for the public. Additionally inspiring larger organisations to encourage an employee to attend the Dementia Friends Champion free training day to enable the initiative to be driven forward 
  • To promote an inclusive community, offering empowerment to those with dementia and their carers.
  • To encourage youth engagement work with schools and link in with Care Homes providing essential inter-generational connections
  • To gain support from local services and businesses enabling small changes that will make big differences in the community.

Summary of objectives for 2020

* Plan and deliver our 5 year celebration event with members and supporters event at Royal Albert Memorial Museum

* Continuing our work with schools educating the new generation in dementia awareness 

* Carry out a city audit of dementia awareness and service provision 

* Continue to work alongside existing and new members raising dementia awareness  across Exeter 


Our 2019 summary of objectives (update pending)

* To continue raising dementia awareness across the city and reducing misconceptions with existing and new member organisations

* Develop partnership with Ted Wragg Trust Schools

* Manage, support and inspire our current members to update their action plans

* Continue to grow in a sustainable way

* Create an overview of the impact of our ‘Shining A Light On Dementia’ calendar

* Continue to be guided by people living with dementia and their care partners to inform our work in the community. This will identify barriers to inclusion across the city

* Delivery of Dementia Friends Sessions and encourage others to become Dementia Friends

* Broker and coordinate second art project in collaboration with local artist and Care home - ‘Art Feelings & Me’

* Raise up new Champions as part of membership action plans

* Attend local events with a focus on Dementia Action Week (20-26th May 2019)

Our 2018 summary of achievements (archived for reference)

* Ended the year with 64 organisational members

* Exeter Picturehouse continues to offer Monthly Dementia Friendly Screenings

* Continued to roll out a GP Dementia Friendly pocket resource guide in partnership with Healthwatch Devon

* Continued to roll out dementia-friendly toilet signs across the city and beyond as requested

* Held a successful partnership and awareness event at Stephens and Scown with guests Chris Roberts & Jayne Goodrick Living with dementia and experts by experience. Hosted the play reading ‘ Don’t Leave Me Now’. Tony Husband illustrated the event with our members in attendance

* Dementia Friendly awareness match day at Exeter Chiefs with 30 volunteers supporting us

* Attended events countywide to share the work of the alliance and inspire others

* Began encouraging our members to update their action plans

* Continuing partnership with Exeter City Council

* Created a bespoke calendar ‘Shining a Light on Dementia’ in collaboration with Tony Husband which was a huge success

* Developed, brokered, coordinated and evaluated an art project with Cadogan Court Care Home, the residents and staff, facilitated by Eric Gray, local artist

* Affiliated and administered by the Charities Trust charity number 327489




Alliance Members