Exeter Dementia Action Alliance (EDAA)


Registered as a Dementia Friendly Community. DAA website



The Exeter Alliance was established towards the end of 2014. 

Gina Awad - a volunteer Dementia Friends Champion - began delivering information sessions across the community in April 2014 and noticed a need for increased awareness and coordinated services. This aspiration led to the creation of the Alliance in December 2014.

All alliance members are asked to sign a declaration committing them to the aims of the National Dementia Action Alliance, and towards developing an action plan  to achieve these aims. These plans will be updated annually. 


  • To reduce the stigma and misconceptions of dementia by raising local awareness
  • To offer regular dementia information sessions both privately for organisations as well as for the public. Additionally inspiring larger organisations to encourage an employee to attend the Dementia Friends Champion free training day to enable the initiative to be driven forward 
  • To promote an inclusive community, offering empowerment to those with dementia and their carers.
  • To encourage youth engagement work with schools and link in with Care Homes providing essential intergenerational connections
  • To gain support from local services and businesses enabling small changes that will make big differences in the community.

Achievements in 2016

  • Ended the year with 55 organisational members 
  • Created a partnership with Exeter Picturehouse who now offer regular Dementia Friendly Screenings 
  • Produced a GP Dementia Friendly pocket resource guide in partnership with Healthwatch Devon
  • Dementia Friendly awareness match day at Exeter City Football club with over 40 people living with dementia and their care partners in attendance
  • Attended events countywide to share the work of the alliance and inspire others
  • Partnership developing with Exeter City Council
  • Finalist in Exeter Community Awards in the category of Friendly Community of the Year 2016
  • Gina Awad awarded the accolade of Dementia Friends Champion of the Year in the National Dementia Friendly awards 2016

Objectives for 2017

  • To continue raising dementia awareness across the city and reducing misconceptions with existing and new member organisations
  • Manage, support and inspire our current members to update their action plans 
  • Achieve charitable status
  • Obtain support from people living with dementia and their care partners to inform our work in the community. This will identify barriers to inclusion 
  • Recruit a small number of committed volunteers to drive the alliance work forward
  • Produce seasonal newsletter 
  • Delivery of Dementia Friends Sessions and encourage others to train as Dementia Friends
  • Raise up new Champions as part of membership action plans
  • Attend local events

Exeter DAA Annual Meeting 2016

Find out about Exeter DAA's first annual meeting here

Get in touch

For more information, visit our website www.exeterdementia.org.uk or contact Gina Awad - exeterdaa@outlook.com .