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Southend, Castle Point and Rochford District Dementia Action Alliance


Using a person centred approach to support people from before diagnosis, throughout dementia and through to end of life care. Southend on Sea Borough Council is committed to improving the lives of people living with dementia and their carers and supporting people to live well with dementia.

Southend Borough Council commission a number of services for people with dementia and their carers and are working in partnership with health services, GP’s and voluntary agencies to increase the diagnosis rates in the Borough, ensuring people receive the appropriate information and support at a time best for them to make decisions and access the services they need.

We feel the Southend, Castle Point and Rochford Dementia Action Alliance will bring people living with dementia, their carers, services and organisations together to enable people to live well with dementia.


Southend on Sea has gained Accreditation as a Dementia Friendly Community. We strive to keep momentum going and grow together throughout the future, to enable people living with dementia and their carers to feel confident knowing they can live their lives with access to the services and support they need to fully participate in community life.

We have started working alongside Castle Point and Rochford to enable smooth transition through Dementia Diagnosis pathways and to work together to provide new services within both Castle Point and Rochford, to enable to the community to build and grow to support those living with Dementia.

Southend, Castle Point and Rochford Dementia Action Alliance is a partnership of organisations, individuals, businesses and community groups working together to transform the quality of life for  people living with dementia and carers and helping Southend on Sea to become a Dementia Friendly Community.



Cassie Searle - Southend Dementia Action Alliance Co-ordinator, Southend Borough Council.

Nancy Smith – Strategy and Commissioning Officer for Dementia, Southend Borough Council.

Jo Dickinson – Strategy and Commissioning Manager for Mental Health and Dementia, Southend Borough Council.


The Southend Dementia Action Alliance was officially launched in March 2015 following three events to promote the benefits of joining a local DAA. Over 80 local companies, businesses, public services and community groups attended and the events were a platform for us to explain in more detail about the local alliance and our aims to become a Dementia Friendly Community. It gave the participants the chance to ask questions and decide whether to become involved. All those who attended events were treated to a dementia friends information session and are now dementia friends themselves.

June 2018 has seen the extension of the Alliance, to include Castle Point and Rochford. We already have a few members that have joined from this area, and really look forward to growing and working towards a Dementia Friendly Community within Castle Point and Rochford; so that those with Dementia travelling throughout all three boroughs, will have continuation of fantastic Dementia Friendly services.


  • Southend on Sea had gained accreditation to become a Dementia Friendly Community.
  • St Martins Care Home Specialist Dementia Garden, which benefits residents and the wider community.
  • Southend on Sea Borough Council working towards becoming a Dementia Friendly environment.
  • Dementia Friends information sessions throughout the borough.
  • Participating in arranged Dementia Themed events including the successful #Essex Dementia Day
  • Dementia Friendly Swimming within a local Leisure Centre.
  • Dementia Friends Champions: Inspiring individuals in organisations to become Dementia Friends Champions through Southend Dementia Action Alliance events


Held quarterly as a minimum

How to join

Cassie Searle -cassiesearle@southend.gov.uk

(Southend Dementia Action Alliance Co ordinator).


  • Nancy Smith – Strategy & Commissioning Officer for dementia at Southend – on – Sea Borough Council on nancysmith@southend.gov.uk
  • Jo Dickinson – Strategy & Commissioning Manager for Dementia & Mental Health at Southend – on – Sea Borough Council on jodickinson@southend.gov.uk

Alliance Members