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Bracknell Forest Dementia Action Alliance


Bracknell Forest DAA is the proud winner of the 'Best Dementia Support & Research UK' award as part of the 2017 Social Care Awards hosted by GHP Pharma magazine


Bracknell Forest achieved recognition as 'Working to become dementia friendly' in November 2013.

A stakeholder consultation exercise in 2013 identified the need for improved dementia awareness among the public to help dispel fear and stigma of the disease. In addition, it was felt that organisations should consider the needs of those with dementia and their carers when making changes to their building environments, facilities and signage and also raising staff awareness. The current regeneration project in Bracknell town centre, is an ideal opportunity for these needs to be taken into consideration.

Bracknell Forest Dementia Action Alliance (DAA) was established in October 2014.

The formation of the DAA was identified as a priority within the local dementia strategy action plan. This demonstrates Bracknell Forest's commitment to local and national policy in helping to make the lives of people with dementia and their carers better in their local community.

The Bracknell Forest DAA will work with local people with dementia and their carers, public sector organisations, local businesses and services to facilitate an improved understanding and awareness of dementia. This will help to ensure that people with dementia and their carers feel welcome and safe when using their local community facilities, and enable them to live well and independently at home for as long as possible.


  • Encouraging a range of local organisations to become members of the Bracknell Forest DAA and part of the steering group in order to  identify future projects, share resources and work in partnership to raise awareness of dementia within the community.
  • Identifying and increasing the number of 'Dementia Friends' Champions locally
  • Arranging frequent 'Dementia Friends' information sessions
  • Having a voice within the new town centre 'Regeneration project

Bracknell Forest Dementia Directory:


Dementia Action Alliance Co-Ordinator:

Andrea McCombie, CEO of The Ark Trust

Email: andrea@theark.org.uk

Phone: 01344 266899

Meetings of the Dementia Action Alliance Steering Group 2020

Tuesday 25th February - 10:00 - 12:00 - Astbury Manor Care Home, Crowthorne Road North, RG12 7AU

Tuesday 28th April - 10:00 - 12:00 - Bickerton House Care Home, Warfield Road, Bracknell, RG12 2JA


Alliance Members