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Saffron Walden Dementia Action Alliance

Our goal

We want Saffron Walden to be a community where people living with dementia are treated with respect, dignity and given as much independence as possible whilst their carers are supported and enabled to enjoy a good quality of life.

We will do this by helping local shops, businesses and service providers:

  • Recognise the signs of dementia;
  • Understand how dementia can impact those who live with it;
  • Make small changes that will help people living with dementia continue to be included in, and contribute to, our community.


The SW DAA was initiated in 2013 by Graeme Whippy, a local resident and member of the Prime Minister’s Dementia Friendly Communities Champion’s Group, and Dr Andrew Nicolson, a retired GP and member of the SW Rotary Club.

Graeme and Andy secured the support of Sir Alan Haselhurst, MP for Saffron Walden, in bringing together a number of business and community leaders to initiate the DAA.

Following this meeting a Steering Group was formed to define the Terms of Reference for the DAA and deliver on its goals.

The Steering Group is chaired by Graeme and includes people with backgrounds in local business, the district council, Citizen’s Advice, health care, young people and – critically – the carer of a person living with dementia.

Get involved

We need volunteers to help the DAA achieve its goals, for example visiting local shops to encourage sign-up, supporting members with their action plans, running Dementia Friends sessions, and so on.

It doesn’t matter how little time you are able to give, any contribution will be greatly appreciated by the Steering Group and, ultimately, people living with dementia in Saffron Walden.

See the contact details below on how to get in touch.

Become a member

We want every shop, local business and community body to sign-up as a member of the Saffron Walden DAA.

Becoming a member is not onerous and simply involves becoming familiar with dementia so that you are able to identify small changes that you can make in the way you serve or employ people that helps you become “dementia friendly”.

The DAA can help you with guidance and checklists and support you along the way.

Contact details

For information on getting involved or to become a member please email info@saffronwaldendaa.org.uk and a member of the Steering Group will respond as soon as they can.

For any other matters the Chair, Graeme Whippy, can be contacted via email at chair@saffronwaldendaa.org.uk