What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Penwith Dementia Action Alliance


Registered as a Dementia Friendly Community. Recruitment of 46 businesses / organisations in St Just and Pendeen.


Penwith Dementia Action Alliance began in Autumn 2013. The committee is committed to supporting those living with dementia and their carers in the Penwith area to live independently and well for as long as they are able; and to facilitate and enable the development of dementia-friendly communities in the far west of Cornwall . 

Aims of the Penwith DAA

The Penwith Dementia Action Alliance aims to make a significant difference by 

a)      Identifying local needs of people with a dementia and their carers

b)      Increasing awareness and understanding of dementia

c)      Establishing networks and links with businesses, service providers and people with dementia

d)      Providing support and arranging awareness sessions to shops and businesses as well as social, sporting and cultural organisations

e)      Aiding communication and coordination of informaiton by the provision of accessible information

f)      Breaking down barriers and helping remove stigmatisation

The Committee

Penwith Dementia Action Alliance members are committed to transforming the quality of life of people living with dementia in the Penwith area. Meeting are at present held monthly.

The Alliance is developing with more businesses and organisations joining, as the structure evolves. We welcome new members and volunteers to continue the work of the Alliance


Chair – Graham Carter (Penzance Rotary Club)

Secretary - Marna Blundy (West Cornwall HealthWatch)

Treasurer – Charles Reynolds (Director, CJ Medical)

Committee members

Ruth Lewis and Sandy Easterbrook  (Primary Care Dementia Practitioners)

Chris Goninan  (Penwith 50+ Forum)

Chris Muxlow  (Penzance and Carbis Bay Memory Café)

Rob Gough  (Mental Health Champion)

Nigel Clark  (Age UK)

Louise Southwell (Coodes Solicitors)

Katherine Strick (researcher)

Martin Anderson (researcher)

Katie Hoskins-Sweeny (Cornwall Fire Service)

Assisted by

Shirley Mewton (Dementia Action Alliance Coordinator for Cornwall & Isles of Scilly, Alzheimers Society)

Su Hodgson

What we are doing

Our Launch

Penwith Dementia Action Alliance held its formal launch in Penwith College in April 2014.  This was very successful, but lack of personnel meant that progress following the launch was slow.  With a revitalised committee, work recommenced a year later.

Our challenge

There are currently 9,000 people living with dementia in Cornwall. This is 1.7% of the population and this number is set to grow.

Our first steps

We undertook a consultation in and around the Penwith area listening to the views of people living with dementia, their family and carers and distributing a questionnaire. The results of this are being used to inform what we do.

We set up a Facebook page - Penwith Dementia Action Alliance - and most recently our own website:


We successfully registered for the recognition process for dementia friendly communities in July 2015, and undertook the visiting of businesses and organisations in the autumn of 2015, focussing on the far west of our 'patch' i.e. St Just and Pendeen. .

Phase 1: Developing a dementia-friendly St Just and Pendeen

Work has developed well in this area, with 46 businesses / organisations signed up, 30 of whom are actively involved.  We have run three dementia awareness sessions so far, with further sessions to follow in local pubs and businesses.  We held a presentation evening just before Christmas, at which businesses were presented with a certificate and their window stickers.  It is pleasing to see these appearing on the doors and windows of so many premises in St Just and Pendeen.  

Penwith Dementia Action Alliance: first Presentation Evening held on 8th December 2015 in St Just, for some of the 46 businesses who have signed up

Phase 2: Our next steps

When we have completed the first phase, we plan to move on to Penzance.  

We are also supporting a research project run by the University of Exeter.  The PROMOTE Study is designed to improve the wellbeing of people living with memory difficulties along with a carer.  They will be supported in a programme of activities designed to encourage more activity.  

We also support two of our group who are Primary Care Dementia Practitioners, and who run regular "Time to Dance" sessions which are very successful.  

Contact us: Secretary@penwithdementia.org 


Alliance Members