Windsor, Ascot and Maidenhead Dementia Action Alliance

The Windsor, Ascot and Maidenhead Dementia Action Alliance (WAM DAA) exists to promote a Dementia-Friendly community within the Royal Borough of Windsor and Maidenhead.We aim to encourage and develop awareness and a better understanding of dementia and people living with dementia.A Dementia Friendly Community (DFC) is one that shows a high level of public awareness and understanding so that people living with dementia and their carers can be encouraged to seek help and are supported by the community. By making small changes to the community by making it more inclusive, individuals living with dementia feel more encouraged to remain independent and enjoy all aspects of their lives and help them to live well dementia.

 We will achieve this through being a resource for sharing ideas, sharing best practices and by working with Dementia Friendly organisations for people living with dementia, their carers and families, voluntary and statutory services, businesses and the wider community

We are a group of local community based organisations who have united to support each other and develop a more dementia friendly community.

Background

 Windsor, Ascot and Maidenhead (and surrounding areas) populate 148,800 people and as of March 2016, 1500 people were known to the dementia register. It has been identified that improvements are required to ensure people with dementia can still use local shops without feeling scared or frightened to do so.

The DAA will commit and work within the local and national policies to improve communities of those people with dementia and their carers .

 Local organisations such as, banks, pharmacies, fire services, public sectors and dementia charities will work together to consider the needs of those living with dementia and their carers. They will do this by applying changes if necessary to building environments, facilities, signage and ensuring all staff have an awareness of dementia. This will reduce the stigma and fear around this condition and ensure they feel welcome and safe when using the local community facilities to enable them to live well and independently in the community for as long as possible.

  DAA  Aims

  • To increase awareness and understanding of dementia among the wider community (schools, local shops etc)
  • To encourage local businesses, shops, employers etc to receive awareness sessions to all staff
  • Identifying and increasing the number of “dementia friends” champions locally
  • To provide regular “dementia friends” sessions
  • To ensure voices of those with dementia and their carers are heard and considered when new services are planned/changed
  • To complete a walk around Windsor, Ascot and Maidenhead with people with dementia and their carers to see learn how the community looks to them and know how things can improve
  • To work towards making Windsor, Ascot and Maidenhead a more dementia friendly and to be recognised as a dementia friendly community.
  • To help people with dementia live longer in their own homes and feel more confident in using community facilities 

Terms of Reference

 1. NAME

The organisation shall be called Windsor, Ascot and Maidenhead Dementia Action Alliance (WAM DAA).

2. OBJECTIVES 

The organisations objectives are:

To develop a Dementia Friendly community (DFC) for people with dementia, their carers and families, voluntary and statutory services, businesses and the wider community (National Dementia Strategy 2009 - Living well with Dementia). This will help to ensure that people with dementia and their carers feel welcome and safe when using local community facilities, and enable them to live well and independently at home for as long as possible.

(a)    To seek membership from local businesses and organisations in and around Windsor, Ascot and Maidenhead area to identify current and future projects, share resources and work in partnership to raise awareness of dementia within the community.

(b)   Identify and increase the number of 'Dementia Friends' Champions.

(c)    Arrange frequent 'Dementia Friends' information sessions.

(d)   To establish and maintain information sharing within networks.

(e)    To ensure that the voices of people with dementia, their carers and families are heard and guide the work of the DAA.

N.B. The DAA will not be used as a platform for self-promotion, or marketing of a business or service.

3. MEMBERSHIPS

Membership is open to any local individuals or organisations that are committed to the objectives of the steering group. Individual members can be carers of people with dementia, or representatives of businesses or organisations with an interest in improving the lives of people living with dementia.

The steering group is created to help connect the community and ensure the community is working together with the same aims.

Members of Windsor, Ascot and Maidenhead Dementia Action Alliance agree to the following:

(a)    Agree to take responsibility for and delivery their own actions to help improve lives of people living with dementia, their carers and families.

(b)   Agree to attend at least 2 of the 5 DAA meetings to discuss and update actions.

(c)    Increase public awareness and understanding of dementia through the involvement in the Windsor, Ascot and Maidenhead DAA.

(d)   Network, share information and ideas and support joint learning amongst members of the alliance

(e)    Work towards creating a Dementia Friendly community.

(f)     The steering group will keep a register of details about the members which will be made available to any member on request.

Contacts:

Paula King paula.king@nesthomecare.com 07979 015412

Nikki Willcock nikki.willcock@nesthomecare.com 01753 847677

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