Selsey Dementia Action Alliance

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In March 2017, it was decided to seek to develop Selsey as a dementia-friendly community; the project was titled 'Forget-Me-Not'.  A working group was set up to listen to local people and arrange a showcase event of local services in September of that year.  After the success of the event, a decision was taken to form Selsey Dementia Action Alliance (SDAA).

Our Vision

Our vision is to create and sustain Selsey and its surrounding villages as a truly dementia-friendly community.

Our Aims

In partnership with local people with dementia and their carers, and drawing on the expertise of those professionally involved with dementia, our aims are to: 

Educate Selsey's residents about dementia and the need for understanding, compassion, kindness and patience.

Listen to people with dementia and provide solutions to gaps in local services, activities and general provision so they can continue to be part of the community.

Encourage partnership working so that overlap is minimised and services and activities are provided effectively and efficiently.

Seek 'best practice' by applying initiatives from similar organisations. 

Involve local groups and organisations which can contribute in any way to meeting our aims and our vision.


Selsey Community Watch's existing befriending activity expanded to cater for people with dementia and has continued to grow. The associated SHOPtalk programme launched to provide a safe environment for monthly social interaction for people with dementia and their carers.

Ongoing Information and training sessions have led to an increasing number of Dementia Champions and Dementia Friends.

Links firmly established to local Care Managers, Selsey Medical Practice, NHS Primary Care Teams, West Sussex County Council and the local Alzheimer's Society.

Funding obtained for part-time SDAA Development Coordinator who was employed for 12 months from April 2018 to extend capabilities and expand area covered by Forget-Me-Not to local villages.

In July 2018, Selsey Care Shop opened in the town's High Street so that the SDAA Development Coordinator, Selsey Community Watch and Selsey Carers can be co-located and work more effectively together.                                  

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