What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Westbury Community Area Dementia Action Alliance

About the Westbury Area

Westbury is located in the far west of Wiltshire, close to the border with Somerset. It was once called Westbury-under-the-Playne, as the town is situated below a vast chalk escarpment on the edge of Salisbury Plain. Westbury is a significant commercial and industrial centre which helps provide employment to a growing population, drawn into the community area by a number of new housing developments. 

The Westbury area covers the parishes of Bratton, Coulston, Dilton Marsh, Edington, Heywood and Hawkeridge. There has been a Community Plan in place for this BA13 area since 2009. We are currently starting our third plan (3 year cycle) and a Dementia Friendly Westbury is a goal.

Background to Dementia Friendly Westbury

According to the Wiltshire Dementia Strategy 2014 - 2021, there are over 200 people in Westbury living with dementia.

In 2017 the following services exist exclusively for people with dementia and their carers in the area (all run by Alzheimer’s Support).

  • Music for the Mind
  • Movement for the Mind 
  • Alzheimer’s Café Westbury
  • Warminster and Westbury Carers’ Group
  • Home and Community Support Service
  • There is also a Dementia Adviser working in the community to give advice to people affected by dementia.
  • Day Care and Art Club, Mill Street, Trowbridge (Warminster venue open in early 2018)
  • Wiltshire Wildlife Trust outdoor group in Hanging Langford

There are an additional number of services, groups and places which are known to be welcoming to and supportive of people with dementia and their carers. These include –

  • Carer Support Wiltshire – Carers Café Westbury
  • A number of local clubs and societies, which continue to include their members after they develop dementia, by helping them to continue to take part in their activities.
  • A number of sheltered and residential establishments which have a record of including people with dementia.
  • Crosspoint Welcome Centre which provides telephone, internet and debt advice services free of charge for anyone in need.

Safe Places was launched in Westbury after our Community Area Partnership AGM in July 2014. Almost all the town’s shops were signed up that year and the CAP commissioned ICE (in case of emergency) cards and distributed them widely in the BA13 area in 2015. They have since launched First Bus Safe Journey Cards.

Following a presentation to the Area Board in April 2015 and an Older People’s event held in July 2015, which included Alzheimer’s Support, a steering group was created. The Community Engagement Manager to the Area Board trained as a Dementia Champion and Dementia Friends Information Sessions were delivered to a number of groups, including the police and the LINK scheme (volunteer drivers).  In 2016 this was re-launched, supported by the local Health and Wellbeing Group for the BA13 area and out of a new steering group meeting came a number of aims.


The overarching aim of the Westbury Community Area Dementia Action Alliance (WCA DAA) is to make sure that everyone from the Westbury Community Area living with dementia (both people with a diagnosis and their carers) is respected and enabled to continue to participate in their own community as well as possible for as long as possible.

To do this the Westbury Community Area DAA will work in partnership across the community to develop practical actions to support those living with dementia and those who care for them. Organisations can undertake actions that are aimed specifically for people living with dementia and their carers or they can commit to making their services and activities generally more dementia friendly so that people living with dementia continue to feel able to participate.

The Westbury Community Area DAA has identified a number of specific areas of work to make Westbury more dementia friendly –

  • awareness raising – through Dementia Friends information sessions. Encourage more people to become Dementia Friends Champions.
  • information  - communicating what is already available in the area
  • actions – other activities/actions to make the area more dementia friendly

The group’s objectives are:

  • To seek membership from businesses and organisations in the Westbury Community Area.
  • To support members in the formation of their own action plans
  • To establish and maintain effective communication through a wide variety of media
  • To develop a network of Dementia Friends Champions who will be available to raise awareness of dementia through Dementia Friends Information Sessions.
  • To ensure that the voices of people with dementia, their carers and families are heard and guide our work
  • To promote and encourage local activities that support the people living with dementia, their carers and families.  


The WCA DAA is made up of a steering group and a wider group of members who form the full Alliance. Businesses, clubs, charities and other organisations are encouraged to become members of the WCA DAA.

The steering group is facilitated by the BA13+ Partnership and is made up of key community members, including the following:

  • Westbury Town Council
  • Westbury Community Area Board, Wiltshire Council
  • Alzheimer’s Support
  • Westbury Older People’s Champion
  • Experts by experience (local residents living with Dementia and their carers)

How to join

The Westbury Community Area Dementia Action Alliance welcomes support and membership from across the community, including businesses, clubs, charities, schools and other organisations.  If you are interested in joining, coming along to a meeting, having a Dementia Friends session or being involved in any way please email BA13plus@outlook.com.