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Marlborough Community Area Dementia Action Alliance


We have made 120 Dementia Friends in the last year to April 2017.

Marlborough Community Area – Dementia Action Alliance


The Marlborough Community Area covers 281km2 of rural countryside in the northeast of the county. It is dominated by the market town of Marlborough. There are 19 parishes across the community area.

Much of the community area is environmentally protected and the whole of the area lies within the North Wessex Downs Area of Outstanding Natural Beauty. The town of Marlborough sits 430ft above sea level in the shallow upland valley of the River Kennet, which flows through the town. Bordering the rolling Marlborough Downs to the north, the town straddles the A4.

The village of Avebury is home to prehistoric circles and stones dating back to 2500 BC and hosts a museum with one of the most important prehistoric archaeological collections in Britain. Silbury Hill is another ancient monument located in the community area and is the tallest human constructed mound in Europe. Savernake forest resides to the south of Marlborough and is the only privately owned forest in Britain.

The Town has one of the widest high streets in England, built to allow a coach and four horses to turn, with many Georgian buildings and architectural styles, which span over 400 years. The town attracts a wide range of visitors as well as trade from tourism and every Wednesday and Saturday a local market takes place.

The community has a fantastic energy which is evident at the host of local events, festivals and fairs that take place throughout the year and across the community area offering inclusive and welcoming venues where all members of the community area can come together and become positively engaged, enjoy informal learning opportunities, overcome social isolation, and develop opportunities for local solutions to local issues through community action.


Through the hard work of Alzheimer’s Support’s project worker and the interest shown from people working within care locally, a small core group of people worked towards establishing a DAA for the Marlborough area.  This group attracted others who wanted to help support people from this area living with dementia along with their carers and family.

This group will do further work to establish itself within the community area and earn recognition from local town and parish councils, Marlborough Area Board as well as other local groups and organisations.  These other groups will be invited to become members of the MCA DAA

The steering group meets regularly and continues to develop their aims, actions and links to the wider community.


The overarching aim of the Marlborough Community Area Dementia Action Alliance (MCA DAA) is to make sure that everyone from Marlborough Community Area, living with dementia is respected and enabled to continue to enjoy their lives in their own community, as well as possible, for as long as possible.

The group will actively try to raise awareness and understanding of dementia to create a more supportive community, as well as helping to provide services and activities to enhance the lives of those living with dementia and their carers.

The Alliance will work towards the Marlborough Community Area becoming a Dementia Friendly Community for people with Dementia, their carers and families, voluntary and statutory services, business and the wider community. 

The group’s objectives are:

  • To seek membership from businesses and organisations in the Marlborough Community Area.
  • To support members in the formation of their own action plans
  • To establish and maintain effective communication through a wide variety of media
  • To develop a network of Dementia Champions
  • To ensure that the voices of people with Dementia, their carers and families are heard and guide our work
  • To promote and encourage local activities that support the people living with dementia, their carers and families.  E.g. local Memory Cafes or Music for the Mind groups.


The MCA DAA is made up of a core steering group and a wider group of members who form the full alliance.

The core steering group meets bimonthly and is made up of key community members, representing the following:

  • Marlborough Community Area Board, Wiltshire Council
  • Alzheimer’s Support
  • Dementia Friends Champions
  • People working in dementia care locally

The full Marlborough Community Area Dementia Action Alliance is made up of the wider community.  Members can be from any sector (including private/profit making companies) or individuals with an interest in supporting the work of the MCA DAA.  Members are invited from within the area or outside the area where services benefit the residents (e.g. a local branch of a national or county-wide organisation).

How to join

The Marlborough Community Area DAA welcomes support from across the community.  If you are interested in coming along to a meeting, or being involved in any way please email either Andrew Jack andrew.jack@wiltshire.gov.uk or Sarah Marriott SarahM@alzheimerswiltshire.org.uk