Broadland Dementia Action Alliance

Background :

Broadland is a district council area in Norfolk county with a population of some 126,600 of whom more than 28,107 are 65+ (2011 Census).

The number of people estimated to have dementia in Broadland in 2015 was just under 3,500. This is expected to rise by 35% to over 4,700 in 2050.

2,100 people registered with a GP practice in 2015 had a recorded dementia diagnosis in 2015/16. This suggests around 60.8% of people with dementia have had a diagnosis recorded (compared to 67% in the UK)(North Norfolk Clinical Commissioning Group data).

Aims :

The Broadland DAA has as its principal aims to:

  • Increase awareness of dementia across the district by recruiting a wide range of organisations.
  • Promote the roll out of Dementia Friends awareness sessions of all customer facing staff or volunteers.
  • Encourage the adoption of other dementia friendly measures as outlined in the relevant sector guidance available from the National DAA and the good practice examples of other Local DAA members actions posted on the DAA website.
  • Elicit the views of people affected by dementia as to what areas or sectors it should focus its efforts on.
  • Establish a regular cycle of Steering Group meetings.
  • Develop a publicity plan to promote the work of the Alliance, its members and awareness raising and good practice generally.
  • Submit an application for recognition as a community that is “Working to become Dementia Friendly”.


Michael Chater


Initial meetings to plan how to develop the Alliance for Broadland began in February 2017.

Members of the Steering Group include:

  • ´╗┐Alzheimer's Society
  • ´╗┐Andrew Frederick Adult Support
  • Broadland District Council
  • Broadland View Care Home
  • Broadland Older People’s Partnership
  • Sprowston Dementia Friendly Community

Broadland DAA’s page on the national DAA website went live in March 2017, followed by a second round of recruitment activity.


Establishment of the DAA and its website and an action plan to take it forward.

Meetings :

Quarterly, hosted by members

How to join the LDAA:

Contact: Natalie Kordeczka-Clarke, Community Projects Officer, Broadland District Council

01603 430522