Broadland Dementia Action Alliance

Background :

Broadland is a district council area in Norfolk county with a population of some 126,600 of whom more than 28,107 are 65+ (2011 Census).

The number of people estimated to have dementia in Broadland in 2015 was just under 3,500. This is expected to rise by 35% to over 4,700 in 2050.

2,100 people registered with a GP practice in 2015 had a recorded dementia diagnosis in 2015/16. This suggests around 60.8% of people with dementia have had a diagnosis recorded (compared to 67% in the UK)(North Norfolk Clinical Commissioning Group data).

Aims :

The Broadland DAA has as its principal aims to;

  • Increase awareness of dementia across the district by recruiting a wide range of organisations and promoting:
    • The roll out of Dementia Friends awareness sessions of all customer facing staff, members or volunteers.
    • Adoption of other dementia friendly measures as outlined in the relevant sector guidance available from the National DAA and the good practice examples of other Local DAA members actions posted on the DAA web site.
  • Elicit the views of people affected by dementia as to what areas or sectors it should focus its efforts on.
  • Establish a regular cycle of quarterly meetings for its membership, chaired by a committed and active person.
  • Develop a publicity plan to promote through the local media the work of the Alliance, its members and awareness raising and good practice generally.
  • Meet the needs for those living with a dementia plus their carers in the Broadland area
  • Submit an application for recognition as a community that is “Working to become Dementia Friendly”.


Michael Chater


Initial meetings to plan how to develop the Alliance for Broadland began in February 2017.

18 organisations agreed to join the Broadland DAA at the initial meeting.

Members of the Steering Group:

Broadland District Council

Age UK Norfolk

Andrew Frederick Adult Support

Alzheimer's Society

Independence Matters

Sprowston Town Council

Norfolk County Council – Libraries

Broadland View Care Home

Broadland Older People’s Partnership

Broadland DAA’s page on the national DAA website went live in March 2017; followed by a second round of recruitment activity. A public launch is planned for October 2017.


Establishment of the DAA and its website and an action plan to take it forward.

Meetings :

Quarterly, hosted by members

How to join the LDAA:

Contact Sally Hoare

01603 430142