Shropshire, Telford & Wrekin Dementia Action Alliance

Local alliance information

The Shropshire Telford & Wrekin Dementia Action Alliance is made up of organisations that operate across the area working together to make Shropshire Telford & Wrekin dementia friendly.

A steering group meets bimonthly alternating between venues in Shropshire and venues in Telford & Wrekin. Any member of our local alliance is welcome to attend these meetings, as are people affected by dementia.  For forthcoming dates for steering group meetings please contact

Steering group Chair: George Rook -

Steering group Vice Chair: Sarah Thorpe -

For local information, services and opportunities across the Shropshire Telford & Wrekin please visit Alzheimer's Society's Dementia Connect online directory.

How to join the Shropshire, Telford & Wrekin DAA

To become a member of this Local Dementia Action Alliance, organisations sign up to the National Dementia Declaration and submit a short action plan setting out how they will work towards becoming more dementia friendly. Once this has been submitted successfully, the organisation will be considered a member of the Dementia Action Alliance.

Resources such as the National Dementia Declaration and action plan template can be downloaded here, and organisations should use the contact details below to seek guidance or assistance.

Completed action plans should be sent to the relevant contact below.

Regional Contact

Kat Horner
Dementia Friendly Communities Officer, West Midlands

Dementia Friendly Communities recognition

Through the local DAA, Shropshire Telford & Wrekin has been recognised as working towards becoming a Dementia Friendly Community. Small organisations and businesses can sign up as supporters of the Shropshire Telford & Wrekin DAA.

Supporters commit to all staff and/or volunteers becoming Dementia Friends, awareness of where to signpost people for questions about dementia and local support, and to doing a least one other small action. We welcome the following supporters:

Age UK (Newport)
All about Newport website (Newport)
Barbers estate agents (Newport)
Bishop, Henry and Edwards (Newport)
Books-I-Sell book shop (Newport)
Boots the Chemist (Newport)
Boughey House
Butter Cross Court (Newport)
Capello hair and beauty salon (Newport)
Card and Play newsagents and stationers (Newport)
Cats Protection charity shop (Newport)
Clarkes Solicitors (Newport)
Clarks Pharmacy (Newport)
Daisy Chain
Davies White Perry estate ag. (Newport)
Deli 45 Delicatessen (Newport)
Duignan Phelps Optometrists (Newport)
Esther group: Baptist Church (Newport)
Francesco’s hairdressing salon (Newport)
Glasshouse opticians (Newport)
Guildhall Tearoom (Newport)
Happy Smiles dentistry (Newport)
Hair Port Hair & Beauty (Newport)
Harts Vintage Tea Rooms (Newport)
Headquarters Hairdressing (Newport)
Henshalls Insurance Brokers (Newport)
Hey Jude's Music Shop (Newport)
Hinstock Manor Care Home (Newport)
Home and Décor Shop (Newport)
In Spirit Hair and Beauty salon (Newport)
Late Night Pharmacy (Newport)
League of Friends of Newport Cottage Care (Newport)
Little Shop of Interiors (Newport)
Lutine Bell restaurant and coffee shop (Newport)
M&Co clothes store (Newport)
Matthews Family Butchers (Newport)
McCarthy & Stone Management Services (Newport)
Murray’s Pharmacy (Newport)
Nationwide Building Society (Newport)
New Inn public house (Newport)
Newport Beds (Newport)
Newport Town Council (Newport)
Newport Town Team (Newport)
Number 45 gift shop (Newport
On A Roll sandwich shop (Newport)
Partridge Opticians (Newport)
Patrick Beech (Newport)
Play Day childcare (Newport)
Robert Nicholas (Newport)
Sally’s Flowers (Newport)
Samuel’s of Shropshire dry cleaning (Newport)
Severn Hospice (Newport)
Smallwood lodge (Newport)
Sue’s Salon(Newport)
The Den (Newport)
The Home and Décor Shop (Newport)
The Little Card and Gift Company (Newport)
The Sweet Shop (Newport)
Toggs and Cloggs (Newport)
Tranquility beauty salon (Newport)
Twigs the Florist (Newport)
Tyler’s Gas and Electrical (Newport)
Waitrose Newport (Newport)
What Women Want lingerie shop (Newport)
Wrekin Housing Trust (Newport)

For more information on becoming a supporter please contact or


Alliance Members