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Salisbury Community Area


Around 30 organisations are signed up to the DAA. Three awareness raising events have been held since the DAA was launched, at Salisbury Playhouse Theatre, Salisbury Cathedral and the Guildhall.


The city of Salisbury is a busy and growing place, with a population of over 40,000. Salisbury is one of the 20 community areas in Wiltshire, and has 1,371 over 65 year olds diagnosed with dementia - the highest in the county.

Partners in the city, including those from the voluntary, charitable, business, faith, political, and public services’ sectors are committed to making Salisbury a dementia friendly city.


Since 2011, Salisbury, similar to all other areas in Wiltshire, has been learning more about dementia and the way in which its community can best serve those who have it, to live well.  Wiltshire Council and the Alzheimer’s Society have been working closely during that time to help communities come together around this issue, to improve people’s understanding about dementia and to galvanise people to provide improved support and care.  In May 2016, the Salisbury Area Board (a local arm of Wiltshire Council), facilitated a community wide discussion about dementia, challenging all who live and work here to come together and make the city a dementia friendly community.

A local group of partners who have been working on the Safe Places initiative in Salisbury (known as the Safer, More Supportive Salisbury Steering Group), have agreed to take on the responsibility of the Dementia Action Alliance, and will be facilitating the work amongst partners and ensuring that the associated action plan is effectively implemented.


The overarching aim of the Salisbury Community Area Dementia Action Alliance is to make sure that everyone living in Salisbury with dementia is respected and enabled to continue to enjoy living their lives in their own community as well as possible for as long as possible.  To do this, the steering group will work in partnership across the community to develop practical actions to support those living with dementia and those who care for them.

The actions will include:

  • increase the number of local champions to deliver dementia friends sessions
  • strengthen the engagement and commitment of businesses in the city to making Salisbury dementia friendly
  • work closely with the Safe Places scheme
  • improve promotion of local support groups like memory cafes and singing for the brain
  • raise dementia awareness with local leisure facilities, theatres, cinemas and other parts of Salisbury rich cultural landscape
  • work with Salisbury Churches together to promote inclusivity and dementia awareness
  • identify the harder to reach groups and devise an effective strategy to ensure they also understand dementia better and are receiving the care and support they need
  • raise dementia awareness with local transportation services, i.e. buses, taxis, trains

Achievements in 2016

Various opportunities to raise awareness of the Dementia Friendly campaign, and of the city’s intention to become a dementia friendly community, have been seized during 2016.  This began with a public meeting in May attended by over 70 people, and was followed by a range of activities across the city during Dementia Awareness Week.  Partners are currently working on plans for a vintage cafe at an upcoming event in September to celebrate National Older Person’s Day, and an event in the city centre’s church in October to raise awareness of the many organisations in the city which work to make it a safe and supportive place.  In addition, collaboration has started with Salisbury Cathedral in regard to its plans to run events around the themes of memory and inclusion in 2017


Meetings of the DAA will initially be timetabled as monthly, and will coincide with meetings of the Safer More Supportive Salisbury Steering Group to ensure all other similar workstreams, such as Safe Places, Let’s Loop and Autism awareness, remain the co-ordinated focus of partners and any opportunities for joint projects or pooled resources can be facilitated.

Next meeting is 3rd November, 11:30 am at the Alzheimer’s Society’s Salisbury  Branch on Brown Street, SP1 2AS

How to join

The Salisbury DAA needs support from across the city. If you are interested in coming along, or being involved in steering group’s work, please email karen.linaker@wiltshire.gov.uk or caroline.wilson@alzheimers.org to find out how you can support Salisbury to become dementia friendly.