Norwich City Dementia Action Alliance
Background:
Norwich is a diverse and thriving city, with different needs to the wider county of Norfolk. As well as its resident population, employment, tourism and shopping bring a large number of people into the city every day, who will benefit from a raised awareness and support of Dementia Friends.
The Norwich City DAA is made up of organisations who are passionate about raising the profile of Dementia in the city and driving change to make Norwich a more inclusive and friendly city for those people living with dementia and their families.
Founding members:
- Age UK Norwich
- Norwich’s Older People Forum
- NHS Norwich Clinical Commissioning Group
- Cotman Housing
- Norse Care
- Home Instead
- John Lewis
- Norfolk and Norwich Festival
Aims
Its principal aims are to:
- People affected by dementia have equality when visiting the city or using its services
- Increase awareness of dementia across the city by recruiting a wide range of organisations and promoting the roll out of Dementia Friends awareness sessions of customer facing staff, volunteers or members.
- Engage the views of people affected by dementia as to their priorities and needs.
- Establish a regular cycle of meetings for its membership, chaired by a committed and active person who can drive forward change in the city.
- Develop a publicity plan to promote the work of the Alliance, its pledges and raise awareness of dementia services in the city.
- Meet the needs for those living with a dementia plus their carers within the Norwich area, sharing best practice of its members and the difference this is making to the city.
- Submit an application for recognition as a community that is “Working to become Dementia Friendly” by March 2018.
Chairperson: Dan Skipper, CEO Age UK Norwich
History:
- The initial meeting of Norwich City DAA was convened by Age UK Norwich.
Achievements:
- Dementia Development Lead appointed by Age UK Norwich to deliver plans and activity within the city, including the development and coordination of the Norwich City DAA.
- Growth of group membership to include a diverse range of local organisations and sectors.
- Delivery of Dementia Friends Info Sessions/Dementia Awareness trainings
- Granted as "Working to become Dementia Friendly Community" status in November 2017
- Published the alliance first Annual Report in January 2018
- We have successfully retained our “working to become dementia friendly” community status for 2019
Meetings :
- 22nd June 2016 – Inaugural Meeting
- 7th September 2016 - Steering Group Meeting
- 30 November 2016 - Steering Group Meeting
- 25th January 2017- Public Launch
Then quarterly thereafter, coordinated by Age UK Norwich.
You can view our 2017 annual report here.
You can view our 2018 annual report here.
How to join the Norwich City Dementia Action Alliance (NCDAA):
Contact Marie Lucas, NCDAA Coordinator
mariejoy.lucas@outlook.com

Alliance Members
- Active Norfolk
- Adult Day Care Ltd
- Age Space
- Age UK Across Norfolk(Trading) Ltd
- Age UK Norwich
- Alzheimer's Society (Great Yarmouth)
- Andrew Frederick Adult Support
- Archant
- Arden Grove Infant and Nursery School
- Arthur Jary & Sons
- Aviva
- Broadland Chess Club
- Castle Mall Shopping Centre
- Castlemeadow
- Cathedral of St John the Baptist Trust
- Chaplin Farrant
- Cinema City Norwich
- City College Norwich
- Clapham & Collinge Solicitors
- Community Action Norwich
- Content Connective
- Cotman Housing Association
- Cozens-Hardy LLP
- Dance to Health
- Deaf Connexions
- Department for work and Pensions
- Digital Phone Company Ltd
- Doughtys
- Driving Miss Daisy - Norwich South
- East of England Ambulance Service NHS Trust
- East of England Coop
- Eaton Dementia Friends
- Enterprise Taxis
- Exercising People In Communities (EPIC) Norfolk Ltd
- Face to Face Finance
- Farmyard Restaurant
- Flagship Group
- Fosters
- Friend in Deed
- Global Diagnostics Limited
- Greater Anglia
- Hamson Barron Smith
- Healthwatch Norfolk
- Heritage Will Writers
- Home Instead Senior Care
- Howes Percival LLP
- Independence Matters CIC
- intu Chapelfield
- Jarrold
- John Lewis Norwich
- Marion Day Care & Dementia Centre
- Masonic Lodge
- Middletons Steakhouse & Grill
- Music Mirrors
- Nelson's Journey
- NHS Norwich Clinical Commissioning Group
- Norfolk & Norwich Festival Trust
- Norfolk and Norwich University Hospitals NHS Foundation Trust
- Norfolk and Suffolk Care Support Ltd
- Norfolk Community Foundation
- Norfolk Constabulary, Norwich
- Norfolk Deaf Association (NDA)
- Norfolk Freemasons
- Norfolk Museums Service
- Norfolk Wealth Management
- Norse Transport
- NorseCare
- Nortax Taxis
- Norwich Airport
- Norwich and Broadland Living Well Team
- Norwich Business Improvement District
- Norwich Cathedral
- Norwich City Community Sports Foundation
- Norwich City Council
- Norwich Door to Door
- Norwich Older People's Forum
- Norwich Playhouse
- Norwich Pride
- Norwich Research Park
- Norwich School
- Norwich Theatre Royal
- Nuffield Health Norwich
- OPEN Youth Trust
- Places for People - Riverside Leisure Centre
- Price Bailey
- Rainbow Wholefoods
- ReAssure
- Rogers & Norton Solicitors
- Rotary Club of Norwich
- Slow Theatre Company
- Sportspark
- Sprowston Dementia Friendly Community
- The Assembly House
- The Forum Trust
- The Memory Joggers
- The Millennium Library
- The Oaks Friendship Group
- The School House CIC
- Thorpe St Andrew Town Council
- Trust
- University of East Anglia (UEA)
- Virgin Money Norwich
- Wensum Sports Centre Charitable Association
- Wensum Valley Medical Practice
- Yare Valley Churches