What are cookies?

Our site uses cookies. A cookie is a small text marker stored on your computer that enables us to track the use of our website. We use cookies to help us understand what our users' interests and preferences are to ensure the website is as user friendly as possible.

This site only uses cookies in order to provide a service to visitors. No personal data is stored in cookies and cookies are not used in order to provide advertising. Cookies are used for the following purposes:

Learn more about cookies on aboutcookies.org

If you have any concerns about the processing of your personal data by the Dementia Action Alliance, please contact the Secretariat, c/o Alzheimer's Society, 43-44 Crutched Friars, London, EC3N 2AE.

Accept and continue

Royal Wootton Bassett


Royal Wootton Bassett is a market town located two miles from junction 16 of the M4, making it an ideal base from which to explore the surrounding countryside. The current population is approximately 11,500 people.  

The combination of the old and the new, the historic architectural gems, modern shopping centres and nearness to some of the country's greatest houses and historic villages, makes this town an ideal location for living, working and visiting the surrounding area.

The town was granted royal patronage in March 2011 by Elizabeth II in recognition of its role in the early 21st century military funeral repatriations, which passed through the town. This honour was officially conferred in a ceremony on 16 October 2011 – the first royal patronage  to be conferred upon a town since 1909.

Following the bringing together of the town and the surrounding parishes during the repatriations, the community continues to come together at local events, such as Royal Wootton Bassett Carnival, the Christmas Lights switch on and a variety of festivals, fairs and markets which take place throughout the year.


The group was formed 3 years ago initially as a follow on from the 3Ms café (which is Magical Memory Moments) and has since been supported by the local Area Board, Wiltshire Council.   

The working group is called Caring about Dementia and the main aim of the group is to make the Royal Wootton Bassett & Cricklade area ‘dementia-friendly’. This will include supporting people with dementia to have the confidence to know that they can contribute to the life of the community as well as maintaining their independence. We have already learnt that even the smallest change can make a difference to the life of someone living with dementia. 


  • To continue to consult with people with dementia to find out how best to support them to be able to enjoy living in our town.
  •  To continue to raise awareness by increasing the number of Dementia Friends in the community area and working with young people and schools who are tomorrow’s future.
  •  Following the introduction to the Caring about Dementia group of Safe Places we recognized how this campaign supported the work we are currently doing and has already been adopted by many services and businesses in the town and the interest is growing. This again will help people to maintain their independence, with the reassurance of knowing there are people and places to support them if required. 


The Caring about Dementia group meet every 6 weeks in one of the local GP surgeries. The group includes volunteers and representatives from the GP surgeries, local businesses, Alzheimer’s Society, the Town Council and Wiltshire Council.

How to Join:

The Caring about Dementia group welcomes support from anyone who is interested in supporting the work of the group. If you would like to come to a meeting or be involved in any way, please email either Alexa Smith, Community Engagement Manager at Wiltshire Council at alexa.smith@wiltshire.gov.uk or Linda Frost, Chair at frostlk@yahoo.co.uk.