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North Hertfordshire District Dementia Action Alliance


North Hertfordshire is a District in Hertfordshire County with a population of some 127,000 of whom more than 22,000 are 65+.

 An 81% increase is estimated between 2010 and 2035 (from 21,300 to 38,600) – higher than for Hertfordshire (70%)

The number of people estimated to have dementia in North Hertfordshire in 2012 was over 1,600. This is expected to rise by a third to over 2,100 in 2020.

 968 people registered with a GP practice in North Hertfordshire had a recorded dementia diagnosis in 2011/12. This suggests around a 60% of people with dementia have had a diagnosis recorded (compared to 44% in the UK)


The North Hertfordshire DAA has as its principal aims to;

  • Increase awareness of dementia across the District by recruiting a wide range of organisations and promoting:
    • The roll out of Dementia Friends awareness sessions of all customer facing staff, members or volunteers.
    • Adoption of other dementia friendly measures as outlined in the relevant sector guidance available from the National DAA and the good practice examples of other Local DAA members actions posted on the DAA web site.
  • Elicit the views of people affected by dementia as to what areas or sectors it should focus its efforts on.
  • Establish a regular cycle of quarterly meetings for its membership, chaired by a committed and active person.
  • Develop a publicity plan to promote through the local media the work of the Alliance, its members and awareness raising and good practice generally.
  • Meet the needs for those living with a dementia plus their carers with the North Hertfordshire area
  • Submit an application for recognition as a community that is “Working to become Dementia Friendly”.


Jane Marland.  HRJ Foreman Law,  Director,  Trusts Department.


 Initial meetings to plan how to develop the Alliance began in May and more are planned in the coming months.

Fourteen organisations attended the first meeting North Hertfordshire District DAA on 3 May 2016 at the British Schools Museum in Hitchin .

North Hertfordshire District DAA’s page on the national DAA website went live in May 2016; and a second round of recruitment activity is planned for June, after which a public launch will be planned.


Establishment of the DAA and its website and an action plan to take it forward.


Quarterly, initially hosted by The British Schools Museum , Hitchin , and subsequently by other members.

How to join the DAA

Contact Mark Edwards: mark.edwards@enhertsccg.nhs.uk