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Holt Dementia Action Alliance

Back ground

Holt is a market town (pop: circa 4,000) in the District of North Norfolk.
Age Structure: Holt’s population profile is markedly older than the Norfolk average – especially for age 65+ (35.6% compared with 21.4%).
Estimated dementia prevalence:  In North Norfolk in 2011 there were around 2,200 older people (aged 65+) with dementia but by 2030 the number is predicted to increase to 4,200 older people. This means that there will be approximately 2,000 more people with dementia in the District (a rise of about 91%).  (source : Norfolk Insight 2012) 

The formation of the Holt and District Dementia Support Group in 2013 has developed further and a local DAA will now be formed.


The aims of the Holt DAA, which is being supported by Age UK Norfolk, in conjunction with the Dementia Friendly Communities programme,  is to engage all Holt businesses, schools, local health providers and other service providers to ensure that Holt becomes a Dementia Friendly Community, increasing awareness and  providing support and guidance to those living with dementia and their carers.

Chairperson: Wendy Richley


The Holt and District Dementia Support Group was formed in in 2013.

By April 2014 a  weekly Dementia Café service had commenced at the Poppy Centre in Holt.

Later a Home Visiting Service commenced in February 2015.

A formal initial DAA meeting will take place on 21 January 2016 following preparatory work with key local potential members .  


To date progress has been made in raising awareness and taking action throughout Holt by;

  • Engaging with the local community in supporting the Poppy Centre Dementia Café and Home Visiting Service
  • Fund Raising
  • Making successful Grant applications
  • Providing training for all volunteers in Dementia Awareness and Safeguarding.
  • Delivering 'Managing Volunteers' and 'Cognitive Stimulation' Workshops

Meetings:   Quarterly

How to join the LDAA

Contact Wendy Richley : richleyjc@aol.com