Fenland Dementia Action Alliance

Welcome! Fenland Dementia Action Alliance launched on 18 May 2016, during Dementia Awareness Week.

Hilary Shepherd (Alzheimer's Society), Paul Matthews (Centra), Trudy Couchman (Alzheimer's Society) and Julie McNeill (Healthwatch Cambs) at the FDAA launch.









FDAA aims to improve the lives of people affected by dementia in Fenland.

We sometimes have speakers presenting about dementia from the perspective of different organisations and communities. Speakers so far have included:

  • CHILL (Cognitive Health in Later Life) Research Project at the University of Cambridge
  • Cambridgeshire County Council Traveller Health Team ("how culture impact on health in Gypsy/Roma/Traveller communities")


Members bring along updates on their work, examples of best practice, questions about being dementia-friendly and any relevant events they would like to promote to the group.


Latest News

FDAA entered a Christmas Tree into the Peckover House Christmas Tree Festival in December 2016. Thank you to March Tesco for the tree, and Jan Purdy for home-crotcheted forget-me-nots.

Peckover Tree 2Peckover Tree 2







Chris Mackett, member of the Rotary Club of Wisbech

Prevalence of dementia in Fenland

Fenland is one of the five districts in the county of Cambridgeshire, and has an estimated resident population in 2016 of 98,300, of whom more than 22,200 (23%) are 65+.

922 people registered with a GP practice in Fenland  had a recorded dementia diagnosis in 2014/15. 

Data sources Population figures: Research Group, Cambridgeshire County Council 2013-based population forecasts.

How to join the FDAA

There are no special requirements to join - you only need to be a business or organisation based in the geographical location of Fenland and enthusiastic about improving the lives of people living with dementia. If you're not sure please get in touch, or book a Dementia Friends Information Session for you and your staff to find out a little more about dementia.

If you are living with dementia, or you are caring for someone with dementia, we would like to hear from you about what it is like to live in your area when you are affected by dementia. Whenever we can, we want to work on priorities identified directly by people affected by dementia. If you would like to be involved in talking to businesses, raising awareness, attending DAA meetings, or in any other way, please get in touch:

Fiona Wynde, Dementia Friendly Communities Officer - East of England

For more information about the aims and objectives of FDAA please read our Fenland DAA Constitution.