Newcastle under Lyme Borough Council

A District Council for Newcastle-under-Lyme in North Staffordshire with, as its primary focus, the towns of Newcastle-under-Lyme and Kidsgrove. The borough is also made up of villages and other settlements to the west and south of the two main towns. The borough is semi-urban (20 per cent of the land and 80 per cent of the population could be described as urban), with the eastern part bordering with Stoke-on-Trent. The borough is also home to Keele University, as well as Newcastle-under-Lyme College and a number of schools and other learning institutions. The population stands at around 126,000 and is projected to grow by around 12 per cent to around 140,300 by 2035. This population is ageing - it is estimated that the number of residents over retirement age will increase by 54 per cent over the next 20 years.

25 November 2016
West Midlands
Local Authorities
Local Alliances:
Staffordshire and Stoke-on-Trent Dementia Action Alliance

1. Action Plan

1. The National Dementia Declaration lists seven outcomes that the DAA are seeking to achieve for people with dementia and their carers. How would you describe your organisation’s role in delivering better outcomes for people with dementia and their carers?

Newcastle Borough Council’s role in delivering better outcomes for people with dementia and their carers will primarily be through:-

-          Raising Dementia Awareness amongst staff, Elected Members and contractors.

-          Working, in partnership, to create Dementia Friendly communities.

-          Looking at how all buildings that the Council own can be made as Dementia Friendly as possible, with a focus on those accessed by the public.

2. What are the challenges to delivering these outcomes from the perspective of your organisation?

Resources.  At a time when Local Authorities’ finances are constrained any activities that require additional resources will by definition be challenging.

2. Actions

  • Providing Dementia Awareness sessions for stall and Elected Members with a view to including within induction for new staff and Members

    Dementia Awareness sessions have already been run in the main Council offices. Further sessions to be provided.

    Inclusion in Corporate Induction to be discussed.


    2016 - Fourth Quarter Update

    New member

  • Dementia Friendly Communities through LAPs

    Newcastle Borough has 9 geographically based Locality Action Partnerships (LAPs) supported by the Council’s Partnerships Team. Each LAP aims to bring partners from the public, private and voluntary sectors together in partnership with local community groups and representatives to plan, develop and implement an agreed Action Plan appropriate to each locality.

    Most LAPs have identified dementia as a key element of their Action Plan, with the aim to support the creation of Dementia Friendly Communities. 4 of the LAPs have already made significant progress including 1 that is a member of the DAA in its own right.


    2016 - Fourth Quarter Update

    New member

  • Dementia Friendly Buildings

    To look at buildings that the Council owns, with an emphasis on those accessed by members of the public, with the aim of identifying any improvements that could be implemented to make them more dementia friendly.

    This will include:-

    • The main Council offices
    • 2 x Contact Centres
    • Museum & Art Gallery
    • 2 x Sports Centres
    • Community Centres

    2016 - Fourth Quarter Update

    New member